Rob Delman: Remove nepotism from investment opportunity

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Ideas Don’t Need to Be Complex to Be Good

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idea 200x200 Ideas Don’t Need to Be Complex to Be GoodHave you ever examined an entrepreneur’s business plan or sat through a pitch and wondered why it has to be so complicated?

Does the idea need to be complex to be good?

In our recent post, Angels and Startups, Turn a MISS Into a Hit, this exact question was put on the table.

The quintessential examples of how simple leads to success are easily displayed in Diapers.com and icanhascheezburger.com. These sites have achieved success simply because they’re simple and they either make people happy or make things easy for their customers. They both hit on the old standard of giving people what they want.

Too many an entrepreneur tries to develop concepts that disregard market demand and instead plan to launch an entire strategy based on creating rather than acting on market need.

Complexity Doesn’t Guarantee Dominance

Perhaps the complexity that so often arises is born out of a desire to be the next Google or the next Starbucks. If so, these free-thinkers are really missing the point.

Neither Google nor Starbucks are complicated approaches to success. Both companies developed their business model on simply giving the customers something they want.

Sure, the founders might offer a better way of doing it, but it doesn’t require hat tricks and complicated algorithms to achieve ultimate market success. (OK, so Google does use algorithms – but you get the point.)

It doesn’t matter if the business is a physical location or a new website – entrepreneurs have to capture attention, make an impact, and complete the conversion. An effect way to do all of these things is to keep it simple.

Simple is not outdated and should never be overlooked as worn out if the idea and the market are both viable.

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  • http://venturehype.com/invest-in-what-works/ Invest in What Works | Venture Hype

    [...] can claim the degree of success that has been enjoyed by China’s Alibaba. With a very interesting business model, Alibaba is billed as the world’s leading business to business e-commerce company.  Alibaba [...]

  • alena01

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  • antoreen

    ‘Of all the styles the simplest is the best’ – one of my teachers has advised me this way when I was a student. What is simple is not necessarily week and poor. Beauty or strength of simple approach rests in the fact that the purpose of the mission is crystal clear to the person who presents the concept. It implies that he has the mettle to observe minutely and view matters up to the minimum necessary distance. Example of Diapers.com is really relevant and befitting. Complexity in the name of free-thinking has always been a misuse of free-thinking and it displays lack of one’s capacity to think freely.

  • andrew25

    Ideas need not always have to be complex to be a successful one. Its the age old perception of people that ideas need to be complex for a successful outcome. A simple, effective idea and planning would itself be enough for successful results.

  • http://venturehype.com The Hyper Team @ Venture Hype

    Good point. A simple idea with a clear mission has a higher chance of success.

  • TheCrimson

    Simple Ideas can lead to great success, If your idea is so complex that your people doesn't have any clue on what it is then the idea is no use. By being simple, the idea can get through your people.

  • http://venturehype.com The Hyper Team @ Venture Hype

    Absolutely. If your idea is complex, not only will you confuse your customers but your employees will be confused as well.

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